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Jonathan Saunders Projects
Jonathan Saunders Projects
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To celebrate the 10-year anniversary of the brand, in 2014 Jonathan Saunders commissioned a disarmingly evocative short film by filmmaker Justin Anderson, which not only showcased the design history of the label, but equally captured its affinity for witty subversion. The four-minute exploration of conservative normality – set in modernist, Hockney-esque suburbia – is not only a surrealist visual delight, but also speaks to the confines of society’s norms.

The narrative of the short was inspired by Pier Paolo Pasolini’s Teorema, a 1968 art-house film, where each character’s desire for an unnamed figure splinters their bourgeois family dynamic and liberates them from decorous banality. What Jumper achieves is similarly transgressive: by challenging the objectification of women, which abstracts them from their own sexual autonomy, alongside confronting conservative fears of male nudity and the desire that permeates the human condition, the short is not only an exploration of the Jonathan Saunders archive but equally an examination of the brand’s core philosophies and inspirations.

Jonathan Saunders Projects The Jumper
Jonathan Saunders Projects The Jumper